In this solo episode I shared my insights on social media, print and the podcasting industry.
Welcome to the Drive to Succeed Podcast, welcome everyone to another episode of the drive to succeed podcast. If it’s a first time tuning in today, my name is Danielle, the host of the show this podcast exists to bring you new knowledge, wisdom and truth in the world of entrepreneurship and self-development.
Today I just wanted to record a quick audio and talk to you about social media print and podcasting. Yesterday, actually I just celebrated my birthday with my wife. It was a fantastic and intimate dinner and the reason I’m recording this is because I receive an email a couple of days ago about podcasting news and JLD from EO fire. If you already know who he is, if your podcast listener, you know he built a seven-figure business and three thousand episodes with a hundred million downloads. One of the reasons for his success is he come out to other people’s podcast and leverage other people’s podcast.
Now some of you might ask Danielle ‘Why should I start a podcast or why should I be on other people’s podcast? I’m already on Instagram, I’m already on LinkedIn or I’m already on Facebook?
You know, there’s nothing wrong with it, but if you think about it, Most of these platforms, you have a 50/50 percent chance that your content that you produced will just be swiped up and ignored.
I might be a little bit biased here, but let’s face it, these platforms are paid to play platforms right, meaning you need to put in the dollars for more people to see it, because it is an advertising platform.
Now the question is if you produce an hour of content for a five or ten second reel on Instagram, and nobody sees it what’s the point, right?
But I think it’s really interesting, because JLD (John Lee Dumas) comes out to twenty podcast per month to share his message and share what he is all about which contributes to if you use other people’s podcast you’re actually tapping into their audience, you’re actually tapping into their communities.
And there’s nothing wrong, going on print media with half a million readers or more or you know, the traditional media of like Forbes, INC, Entrepreneur Magazine, there’s nothing wrong with it, but the problem is, if you have a small amount of audience your targeting, then what’s the point of going into these platforms,
However, if you go to other people’s podcast like this, like you’re listening right now, imagine your voice being listened to an audience where they are already hyper engaged. Right. They come back to that podcast every week or every other day it doesn’t matter what the frequency is it’s just that’s your voice directly into their earbuds.