Adrian Tobey Founder of multi-award winning tech start up Groundhogg.io which is a CRM (customer relationship management) and marketing automation tool built for WordPress websites that helps agencies and small businesses create their sales funnels, grow their email list and scale their business.
And in this episode, we talked about.
How Adrian created his first software product, Developed the skill sets he learned from working for his parents digital marketing agency since 2011.
Using the power of networking and building real relationships to grow Groundhogg.io and eventually creating a WordPress plugin business that serves 3,000 customers world-wide and generates $25K monthly recurring revenue.
So one of the things about running the software companies, a lot of people attack their software companies onto the backs of giants, HubSpot, Infusionsoft, ActiveCampaign, Shopify and a lot of these companies have massive audiences.
But at the end of the day, your potential customer acquisition is capped by the number of customers that they have.
So this form lift product was capped at the number of people that we're going to be using. Infusionsoft and I also had no ownership over the actual customer.
Like, if I'm running a Shopify store, and I buy, like, a nine dollars a month app to go on to shopify, even though I'm paying for that additional app, I'm not their customer.
I'm still Shopify's customer, If I cancel shopify everything else gets cancelled.
So that was kind of the reality of my first product. And I'm like, well, we can't grow this because we have no,
We need to have control over the customer and their customer journey. And Infusiosoft has never really been the strongest leader in terms of customer retention.
So Let's figure something, something else out.
And I'd already build a WordPress plugin, fairly familiar with the process, knew how to market it, and just built basically CRM marketing automation platform that an agency could install into a client's WordPress website, eliminates a whole bunch of problems, a whole bunch of headaches, and save a whole lot of time and money.
And that seems like a pretty good idea.